Thursday, 9 February 2012

Alexa Chung for Superga

Today I dream about Superga's Spring/Summer 2012 campaign featuring Alexa Chung.

The Italian brand is celebrating its 100th anniversary and decided to combine their shoe-making pedigree with a touch of British coolness and invited Alexa to not only model the campaign but also to style it.

The results are as great as I expected, although perhaps it is my weakness for the charming Alexa :) She would look so much better with a little bit more meat on her but still, there's something very likeable about her!

Here's some of the shots from the campaign photographed by Guy Aroch as well as the backstage video!

Photos from and

Superga's Supergirl! :)


  1. Lubię ją, bo na zdjęciach wychodzi bardzo naturalnie ;)

  2. fajne, naturalne zdjęcia, gdzie jest lato? :)

  3. I had a pair too when I was a kid, I loved them so much.

  4. nice post !! i adore alexa chung

  5. i love A. Chung! She'i sooo pretty.
    This'i my blog about fashion, films and interiors :)
    Welcome! ;)

  6. Fajne buty i fajna Alexa. Ona wychodzi niesamowicie naturalnie na zdjęciach.